NatureWise Feather Fixer Promotional Self-Mailer
My original design for a self-mailer piece, promoting a new product from Nutrena—NatureWise Feather Fixer. The mailer targeted poultry show enthusiasts. This audience is obsessed with the health and appearance of their birds (which of course includes perfect, shining feathers). Birds are judged on a point system, and this was the basis for this design concept. Feeding your chickens Feather Fixer will shorten molt time, improve overall health and appearance of feathers, and in turn, hopefully improve your bird's score.
The mailer included a product coupon, as well as raffle contest, giving recipients a chance to win a unique show-prep kit.
Original copy writing (headlines).
My original design for a self-mailer piece, promoting a new product from Nutrena—NatureWise Feather Fixer. The mailer targeted poultry show enthusiasts. This audience is obsessed with the health and appearance of their birds (which of course includes perfect, shining feathers). Birds are judged on a point system, and this was the basis for this design concept. Feeding your chickens Feather Fixer will shorten molt time, improve overall health and appearance of feathers, and in turn, hopefully improve your bird's score.
The mailer included a product coupon, as well as raffle contest, giving recipients a chance to win a unique show-prep kit.
Original copy writing (headlines).
Feather Fixer Mailer
Feather Fixer Mailer—Interior Spread
Feather Fixer Mailer—Exterior Spread (Alternate Version)
