career FWD is an internal career development program established to encourage and enable employees to learn, grow, and improve their skills, in the hopes of qualifying for new career opportunities and promotions. 

This is an original design for a journal/notebook, complete with poster insert. The journal guides employees through the program, providing an overview of the various internal departments, what they can expect to learn, as well as pages for taking notes. 

The custom patterns that I created are built of complex color overlays and various blending modes, which demanded careful oversight of the production process to ensure proper color reproduction.

The design includes original copy writing and editing. I also designed the structure of the notebook, and determined the poster size and folding. The poster features a continuous message that reads as the poster is unfolded (shown in the slides below). The journal includes variable data, allowing each journal to be customized for an individual employee (personalized program schedule).

The project includes an original logo design for the career FWD program (I also chose the name for the program).