Nordfjord is situated between the largest mainland glacier in Europe and Norway’s wildest coast at the western cape, with spectacular mountains and valleys, rolling farmland and a dramatic coast line. Here, you are never far away from great, accessible travel experiences. Nordfjord is Norway at its highest, wildest, deepest and most enjoyable. All in one fjord.

Nordfjord was not a top of mind destination in Norway or abroad. The new branding focused on putting Nordfjord on the map, by highlighting its unique qualities and creating a visual identity that stands out. Nordfjord offers the most compact and complete Norwegian experience, right in the heart of the fjord region. Within a compact and easily accessible area, a wide range of experiences are not far between. Nordfjord offers the quintessential Norway – hence the slogan ”All in one fjord”. 

Nordfjord is a compact destination with a complete offering, but needs to highlight its peak experiences, i.e. where Nordfjord is de facto bigger, higher, longer, and wilder than the rest, for example: the wildest sea in Norway, the highest mountain with its foot in the fjord, Norway’s toughest uphill race, the biggest mainland glacier in Europe, the world’s biggest Viking ship, and more.