Bank of America BID! Mobile Bidding and Purchase App Concept Art
Scope of Project: The concept was to envision a cross-platform mobile app that enabled shoppers to use NFC or Breevo technology to scan items and bid on the higher-priced products under the marked sale price. Local or regional data collection would determine the cost to keep the product on the shelf, and determine a counter-bid for individual or aggregate bids.
Due to the speed of the pitch to the client and the emotion nature of the transaction, the renders were done by hand via Mischief and Sketchbook Pro on a MacBook Pro and a Cintiq.
Out of Home Call to Action and Messaging
Framing the In-Store Experience
Login to the Bid! Application and Product Scan