This project represented a complete overhaul to the TeenDrive experiential marketing program, which Toyota set up several years ago to show teens the potential consequences of texting or talking on their phones while driving. The VR experience, built with the Unity game engine and an Oculus Rift DK1 with a functioning steering wheel and foot pedals within a Toyota Corolla, was one component in the campaign that included social media tips, video testimonials, and a pledge for teens and parents committed to safe driving. Though the VR campaign is not currently running, you can learn more about the program here: http://www.toyota.com/teendrive365/
You can also read about the initial reception of the TeenDrive app on TechCrunch.
First Round Storyboard
Map and UX gamification and user flow discussion
3D scale map of the first version of the driving course
Revised map of the UX Flow
Toyota Corolla 3d model decimation for use in the Unity scene for virtual reality through the Oculus Rift DK1.
Unity 3d initial road build and scene setup.
3d Unity game environment at the start of the virtual reality interactive.
Initial testing with interface and 3d elements in place.
Car show floor with view monitor and in-car camera.
Car show Oculus rig with integrated functional steering wheel and foot pedal system. Haptic feedback system integrated is successive versions.