BBC ONE: BANG GOES THE THEORY - LAUNCH CAMPAIGN

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BBC ONE: BANG GOES THE THEORY

Campaign for the launch of the BBC One series Bang Goes The Theory. Bringing science to the nation.

Awards
Promax UK 2009 – Gold (Best Cross-Media Campaign)
PromaxBDA Europe 2010 – Gold (Best Integrated Marketing Campaign Promo)
PromaxBDA Europe 2010 – Gold (Best Poster or Outdoor Ad)
PromaxBDA Europe 2010 – Silver (Best Innovative Idea)
Print work featured in Creative Review, Luerzers Archive etc.

PRINT CAMPAIGN
Illustration/design/type: James Joyce
Art Direction & Copy: James Hodge, Neil Aitken

CASE STUDY

Creative
Tony Pipes, Susan Ayton, Rachel Webb, James Spence
Director
Grant Gee
Creative Director (All)
James Spence
Agency (All)
Red Bee Media
Agency Country (All)
UK
Client (All)
BBC One Marketing
Production (All)
Red Bee Media