The Element weekly eDM was in much need of an overhaul. The brand had evolved and the platform to compose the weekly email was clunky and the content no longer fitted the template. The new eDM also need to be mobile friendly. 

I created two responsive MailChimp templates, the editors of Element Magazine could update with content themselves – a weekly and a monthly email to coincide with the release of the printed edition of Element Magazine published in The New Zealand Herald.