Ford EcoSport Giveaway
Channel Promotion
The aim of this promotion was to increase incremental sales of The New Zealand Herald by enticing FlyBuy customers with the chance to win a Ford EcoSport when purchasing the Herald at participating Z Service Stations.
The concept for the design was to demonstrate that the new model EcoSport lets you discover your city like never before. A surreal newspaper city was built and customised across point of sale as well as in-paper advertising.
Client: The New Zealand Herald / Z Service Stations / Fly Buys
Created: October 2014
Created: October 2014