The main goal of this project, done in 2012, was to relaunch Fonart as an institutional and commercial brand. The corporate colors and typography were returned to the original logo and the symbol was used to form a circle achieving a more dynamic version.  The slogan evolved from "Fonart: more than a craft store" to "Artisanal Mexico"

The packaging was designed as a space for communicating the brand's diversity of colors, textures and stories.

One of the main tasks of this project was to find a system to organize the information of the different artisanal techniques in Mexico. This color coded system allowed for a streamlined merchandising and communication strategy.

The social media strategy consisted in creating community around Fonart's brand in the different channels (Facebook, Twitter and Pinterest)