Norbulingka's brand evolved to a more modern visual representation including its core mission as the "Heart of Tibetan Culture".

Norbulingka's brand architecture included digging deep into each business unit (hotels, shops, restaurants) in order to create systems and visual charts that could facilitate the implementation of the strategy on a daily basis.

The hospitality business unit was complemented with a new vision which included the design of a portfolio of unique experiences around the area of Dharamsala which could be led by young Tibetans from the Institute. 

The new Norbulingka strategy had to have a positive appeal to young generations of Tibetans and this is why the digital and social media channels became a priority.

The training of the staff included the design and implementation of customized inspection lists for the hotels, restaurants and shops.

Norbulingka's brand architecture: each business unit was defined by a set of colors and a simple words to identify them.