Branding; strategic marketing and communication; writing; photography; product development
Marcella Echavarria
www.marcellaechavarria.com
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Marcella Echavarria is a Colombian born, New York based lifestyle specialist.
She has15 years of hands on, first hand experience in starting businesses, establishing bridges between cultures and people, and integrating sustainability and profitability. Marcella founded SURevolution in 2005, one of the first glob… Read More
Marcella Echavarria is a Colombian born, New York based lifestyle specialist.
She has15 years of hands on, first hand experience in starting businesses, establishing bridges between cultures and people, and integrating sustainability and profitability. Marcella founded SURevolution in 2005, one of the first global artisan luxury enterprises.

She has extensive multicultural experience in India, Bolivia, Perú, Chile South Africa, Cambodia and Colombia, working as a product development and branding consultant for Unesco, The IFC, Prochile, Technoserve, Carana, CHF International, and Design 21, among many others.

Echavarria contributes regularly about cultural and adventure travel, design and food to different magazines in South America and the US. Echavarria has served as the local editor of Harpers Bazaar Latin America and most recently as Deputy Editor of HandEye magazine (New York), responsible for all travel and design coverage of the sustainable lifestyle publication.

She works with companies and individuals consulting on branding and interiors and designing bespoke travel experiences.

Marcella sits on the board of Feed Projects and The Labor, Trades and Crafts Advisory Council at the Fetzer Institute.

Summary:
Marcella Echavarria is a Colombian-born, New York-based lifestyle specialist. She collaborates with designers and artisans around the world developing links that connect local knowledge with global trends. Her specialty is branding luxury and sustainability in a way that preserves cultures and traditions. Read Less
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