The evolution of the brand was inspired by the organic shape of a traditional Central American tortilla and the slogan "Authentic Antigua since 1993"

Local products were the inspiration for the review of the menus and the design of the experiences.

Intimate, Luxurious, Authentic, Elegant and Traditional were defined as core values for the brand. All communication strategies were built around them.

Local experts were invited as leaders of the Authentic Antigua portfolio of unique experiences for the guests. The portfolio includes Authentic Textures, Authentic Taste, Authentic Countryside and Authentic Wellbeing.