There are more than 700 events in over 70 locations in just 4 days. So we wanted our concept to reflect the great variety of the festival through moving cube with different sides, each side representing a different topic of the festival in the middle of Hamburg. Playful moving objects occupy the space and bring live into spatial diversity. The moving objects represent festival visitors: They queue up, wait till the lights turn of and the music starts, relax, meet and greet, have drinks, jump around and dance.
In detail: Creating the concept was a nice challenge for us. In the very first meeting the client asked us to do whatever we wanted – as long as it would fit their CI. It must be admitted the Reeperbahn Festival changes the CI every year. Therefore we’ve got a specific pattern of different shapes we had to use and an eye catching color range of blue and orange.