Switching focus from servers to service
Challenge
The digital services industry faces both challenging and exciting times. Companies have invested in technical infrastructure and yet still great advances in technology occur year on year. Companies now demand partners who can guide them towards the best use of technology, help them compete, and sustain their lead.
The digital services industry faces both challenging and exciting times. Companies have invested in technical infrastructure and yet still great advances in technology occur year on year. Companies now demand partners who can guide them towards the best use of technology, help them compete, and sustain their lead.
EVRY has always provided outstanding solutions, but like many professional services they focussed too much on the “what we do” and less on “why we do it.” Mission saw that their communication wasn’t aligned with the direction their stakeholders were moving in and suggested a new course of action.
The digital annual report is designed partially to work as a presentation,
allowing you to scroll, swipe or use keyboard arrows to navigate through the slides.
Solution
We proposed a clear, single minded strategic message that encapsulated EVRY’s value in two words – Digital Advantage. A statement that differentiated EVRY from competitors, and targeted customer needs by talking about results, rather than change.
It seemed only natural for EVRY to take a digital-first approach to its corporate reporting. So we built a dedicated site, and created a user experience that guided visitors through the key content. Animation and video was introduced to present information in a more engaging way. The site can be iterated upon, year on year, reflecting the progress of EVRY’s initiatives.
Results
The complete tone of EVRY’s corporate reporting has changed. The new expression is now more progressive, covering the financial and mandatory aspects, but also taking a more emotive tone.
The digital report has become a central part of EVRY’s corporate presentations. It has helped to provide renewed focus within the organisation, and reignited commitment from key investors, who support EVRY’s more assertive approach to communication.
Thanks to
Code: FEED
Animation: Molte
Code: FEED
Animation: Molte
