The U.S. Soccer Federation worked with our team to develop the licensed product packaging program to represent the U.S. Soccer national team across all consumer product categories.
Working with the newly refreshed U.S. Soccer Crest as the cornerstone of the package design system, we created a solution for this licensed product packaging program rooted in design simplicity. The entire package background floods with bold "Patriotic Red", with a horizontal "Patriotic Blue" bar, inspired by the angles and curves from the U.S. Soccer Crest, anchoring the base of each package panel. Units of measure within the design architecture derive from elements within the new mark to establish standardization for a clean look.
Easy to follow standardization guidelines were developed to support licensee partners in the implementation of packaging for their licensed U.S. Soccer products.
Shown below are the standard templates for the Blister Card, Closed Box, Window Box and Hang Tag packaging formats, along with excerpts from the packaging standardization guidelines.
