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Ted Mininni is President and Creative Director of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. They help their clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experi… Read More
Ted Mininni is President and Creative Director of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. They help their clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through the disciplines of package design and licensing program design, Design Force, Inc. is able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

Ted sets the standard for all research and design development for the firm. He spends most of his time helping current and future Design Force clients understand that, through creative strategy rooted in the promise of enjoyment, package design and licensing program design have the power to establish life-long emotional connections between brand and consumer.

Prior to founding Design Force in 1990, Ted spent four years developing his design expertise while working for a variety of toy manufacturers, in varying design roles, both here in the U.S., and in Asia.

As an author, Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brand Packaging Magazine, Package Design Magazine, Packaging Digest, Packaging World Magazine, TheDieline.com, License Magazine, The Licensing Book and The Toy Book, among others. Ted’s articles have also been picked up by international business blogs in Asia, Europe, Africa and the U.S.

When not propagating the Design Force brand message, Ted spends time with his wife and two children, entertaining family and friends, playing ice hockey for his men’s league team, the Space Monkeys, passionately following his favorite Philadelphia professional sports teams and pursuing his interest in drawing and painting. Read Less
  • President/Creative Director
    — Medford, NJ, USA
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You can reach Ted by phone at 856.810.2277 x10
or by email at tmininni@designforceinc.com
Package Design Development for Consumer Products
Licensed Product Packaging Program Development
Packaging Standardization Guidelines
Package Structure Design
Brand Identity Design
Licensing Program Design
Creative Strategy Development
Character Art Development
Design Elements Development
Product Concept Developmen… Read More
Package Design Development for Consumer Products
Licensed Product Packaging Program Development
Packaging Standardization Guidelines
Package Structure Design
Brand Identity Design
Licensing Program Design
Creative Strategy Development
Character Art Development
Design Elements Development
Product Concept Development
Style Guide Design
Read Less
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