Kashevarnya
Kashevarnya is a restaurant with healthy and delicious food. The menu is based on whole cereals, which are combined with different toppings and vegetables cooked in a wok. This is a unique project that changes the idea of fast food.
The customers of Kashevarnya are open and interested people that don't have oatmeal brains, who think about what they eat. For this project, we have designed a corporate identity and packaging design that highlight the openness and friendliness of the brand.
The visual image of the restaurant should break out our usual sense of boring porridge for breakfast. We have developed a handwritten logo that highlights the unique format of Kashevarnya. We also have created a craft pattern, that reminds familiar images from childhood. The juicy and mouth-watering colors of the main palette keep the warm and friendly atmosphere of the restaurant.
With special attention, we have created the design of the package. This product was new for the audience so we showed the porridge and its original serving look very appetizing on the box.
Client: Kashevarnya
Task: Creating a corporate identity and packaging design for a new type of fast food
