Public Relations [ Events Marketing ]
Hudson Valley Public Relations developed a social media marketing campaign to generate high levels of awareness about an annual charity golf tournament for Rebuilding Together. Rebuilding Together’s mission is to provide a safe and healthy home for every person.
Several creative executions used commonly used building tools typically used in construction to associate the imagery with Rebuilding Together's annual charity golf outing to generating excitement and awareness. A sledge hammer replaced the golf club and a level was used on the green to help people get what this not for profit does and to come out and support Rebuilding Together's mission of rebuilding lives. All proceeds from this tournament are donated directly to the charity to raise the resources necessary to rebuild people’s homes who have fallen on tough times.
The campaign succeeded in surpassing the financial goals set and helped make this event a must attend annual charity golf tournament.