Brand Building [ Brand Developemnt ]
Hudson Valley Public Relations created a new brand identity for Bolta LLC, a new health care provider who helps patients suffering from nerve pain. The slogan came about from the procedure used to treat patient’s with nerve damage. Electronic signals of varying frequency and intensity are transmitted via a non-invasive procedure, resulting in stimulating nerve regeneration. Thus the slogan, “The science of physics produces chemistry”. Internal and external marketing materials were created for the sales force targeting the greater New York region.
The website developed used much of the same corporate brand messaging and imagery to subtly created brand recognition from the line extension to the parent company.