Public Relations [ Content Marketing ]
The public relations strategy for Hilltop House Bed and Breakfast was an integrated content marketing campaign using social media, direct mail, email marketing and search engine optimization to nurture relationships. Several articles were written as a result of efforts:
New York Magazine, The Five-Point Weekend Escape Plan, By Elizabeth Cline | Travel Feature October 1, 2010 “Pedal through the Berkshire foothills at Hilltop House Bed & Breakfast, where four complimentary bikes are available on a first-come basis.”
Hudson Valley Magazine, Peace and quiet: Hiding out in northeastern Dutchess County, By Greg Olear AUGUST 17, 2010 “Visit the superb gardens at Innisfree or Wethersfield, have a tailgate party at a polo tournament at the Mashomack Polo Club.”
Westchester Herald, The Lost Art of Bed and Breakfast Resurfaces in Upstate New York, By Lee Daniels AUGUST 14, 2010 “On a country road that meanders upward, flanked by large maple trees and acres of cornfields, atop a hill sits Hilltop House. Settle in to one of the comfortable chairs and enjoy a good book on the wraparound porch.”
