Corporate Communications [ Media Planning & Buying]
Hudson Valley Public Relations planned and negotiated a cable television morning news advertising campaign for Access Supports for Living to generate high levels of awareness about the not for profit's recent re-branding and to educate the key stakeholders about the services that serve the community. The morning news campaign was planned with a high frequency of weekly spots that effectively breakthrough and communicate Access Support’s commitment to helping those in need to live independent, healthy lives.
This integrated campaign includes radio and print media along with key fundraising events throughout the year to raise financial resources and awareness of the good work Access Supports does for the Hudson Valley.
Access Supports for Living is a non-profit organization whose many and varied services are all focused on one goal: helping people with challenges, live the fullest life possible.