WWF Poster
For this brief I had to design an infographic poster that explains key global issues that drives the WWF (World Wild Life Foundation). The role of this design is specifically to present to potential donors and members of the public. This is also dictated by WWF and the kind of audience it will potentially attract.
The issue I have focused on is Deforestation. My execution was focused on designing a digital platform where the poster can be interacted with. My concept was creating a “fight off” between Deforestation and Seed-bombs. First I explain what deforestation and Seed-bombs are. There will then be a game that viewers can play. They must move the plane from right to left above the trees. Seed-bombs will fall from the plane and land on the ground. It is the players mission to drop the seed-bombs onto the chopped down trees. The player must regrow the trees faster than they are being chopped down. If they succeed they will win the game and WWF will automatically donate R20 to the Seed-bomb program.
