Bains 15 Year Old Whisky
OPPORTUNITY:
The world’s first and multi-awarded grain whisky has come of age with an extraordinary 15 Year Old premium offering.
AIM:
A design concept that builds on the brand story, amplifies the brand assets and adds premium layers to the visual identity.
DESIGN SOLUTION:
Honouring two incredible innovators: road builder AG Bain who built the incredible pass above the distillery and maverick master distiller A Watts who conceived and created this incredible 100% grain whisky. The label takes its cue from the core variant, embellished with beautiful finishes and a gift box completes the premium presentation with the iconic Bain’s Kloof Pass running up the side.
RESULT:
With this launch, Bain’s joins the ranks of world famous limited releases
exclusive to Duty Free.
