AQUELLÉ SPLASH
NATURAL STILL SPRING WATER
NATURAL STILL SPRING WATER
THE DESIGN CHALLENGE
A gap in the market presented an opportunity for aQuellé to launch a kids water.
The challenge was making it visually appealing and exciting for young audiences,
whilst retaining water category cues that reassure mom’s that this is a healthy
choice for their family.
DESIGN SOLUTION
We worked alongside the client to leverage the practical and sustainable benefits of the packaging. An innovative spill-free cap makes it easier to use all round. Our design concept was to create a host of characters inspired by a wild watering hole with elephants and crocs and a riverine scene with flamingos, otters and crabs. The new packaging is exciting and playful, whilst the masterbrand architecture ensures recognisability.
THE RESULT
aQuellé Splash punches out on shelf, enticing kids to make healthier
beverage choices and creating a fun-loving, fuss-free and eco-kind offering
for one of SA’s leading water brands.
