4TH STREET UPGRADE
Inspiration
4th Street embraces the rhythm and social energy of the urban city.
To reflect this the brand explored an ownable urban art style but not completely
re-inventing the brand identity.
Idea
We introduced an energetic Urban look and feel into the pack using a spray paint effect, and integrated it through our iconic 4th Street skyline.
Result
A bold, modern pack that is still a credible wine label, but not traditional. Feels interesting and more premium in hand. Delivering unique shelf stand out through an identifiable design architecture, finishes and colours.
THANK YOU
