Pop-up Store
CBC Beer - Oppikoppi
For this brief I was required to design a pop-up store for CBC Beers. I decided to target people that attend Oppikoppi festival. This pop-up store will function like a DJ booth, where the customer controls the turntable on their phone. The bottle caps that are placed in the tubes around the store will vibrate and create different sounds. These sounds can be mixed into a track that the customers create. There will be four different beers promoted. Each beer will be linked to a music genre.
1. Lager, which has a fresh, crisp and elegant taste. This beer is compared to the music and beat that is created in Indie Music.
2. Amber Weiss, which is a relaxing, fruity and aromatic beer with a light bitter taste at the end. This beer is compared to the Reggae Music Genre.
3. Pilsner, this beer has a strong hop aroma and a nice bitter finish. Therefore this beer is compared to the Rock and Roll Music Genre.
4. Krystal Weiss, this beer has an aromatic twist of lemon and grapefruit, bitter with a dry finish. Krystal Weiss is compared to the Trance Genre. Each DJ booth will be themed by this genre and therefore only play this genre’s music. The bottle caps will move when the CBC beats are used in the track. Customers can create their own CBC track by plugging in their phones, and downloading the app.
