THE GOOD JOURNEY
The Circle of Joy
The Circle of Joy
This was an assignment given to us at our bachelor year at London Metropolitan University. The assignment was a part of a competition, the RSA competition, The Good Journey. We were given 4 boards to show our throughts, concept, development and products. The goal with the assignment stated in the brief was to improve a part of a journey (with using your own journey as a startingpoint). My project is based upon me riding the tube a significant part of my journey time, and the observations I made during my travels and reserach time. I wanted to make an impact on the mood on the tube, a campaign to spread joy on the tube, starting with the circle line.
The campaign is therefore named "The Circle of Joy".
The campaign is therefore named "The Circle of Joy".
Board 1 - Cover page, brief and introduction
Board 2 - Recearch and concept info
Board 3 - Development and sketches
Board 4 - Final visual products
Below are some of the visuals showing the products from this project, the good journey; the circle of joy.
The sample poster I made to use as a part of the campaign to improve the conditions on the tube, on the circle line.
The poster shown in one of its advertisement placements.
Showing another possible placement of the campaign poster.
Showing the seat covers, being an important part of the campaign.
