Ogilvy 2015

BMW, Zoom Rear View Camera - Candy Store in London
 
BMW Rear View camera gives drivers a complete unobstructed view of the back of their car, thanks to the wide-angle lens and extended zoom function.

We created a charming series of posters with an incredible amount of detail intended to capture attention, irresistibly placing the viewer in the perspective of the character in the poster. So whether it's a hungry Parisian looking for a sushi buffet or a police officer hunting down a thief in Salvador, Brazil, the viewer is invited to find the image in the eye of the character.