Ogilvy Malaysia 2012
Back in my primary and secondary school days, Milo van was a fixture at school sporting meets.
The Milo served by the van were real special. You can't find it anywhere else and there's no way you can make it as good as the ones from the van. We would line up just to get our cold cup of Milo. Often enough we would try to get to line up again and again to have our refill.
We thought of this idea to create miniture Mlio vans and give them away as a nationwide Redemption Promotion.
We design and created 6 miniture vans, produce the advertising and leak one van on Ebay.
All hell broken loose. It was a feeding frenzy.