Product Branding and Packaging Design for Fruit Juice

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Evviva Fruit Juice

Year & Location
2019, São Marcos/RS, Brazil.

Assignment
Brand Strategy, Naming, Visual Identity, Logo Design, Label and Packaging Design.

Introducing the vibrant world of Evviva Fruit Juice, where each sip embodies the essence of Vinícola Catafesta's commitment to quality and innovation. At Musen Design, we had the privilege of partnering with Catafesta to redefine the brand identity and packaging design for Evviva Juice's three distinct flavors: Grape, Grape and Apple, and Apple Juice. Our collaboration encompassed every aspect of the brand journey, from strategic brand positioning to creative direction, naming, and visual identity.

From the elegant logo design to the vibrant label and packaging design for each flavor variant, every element of Evviva Juice's identity was meticulously crafted to capture the essence of the brand.

Our approach to the Evviva Juice project was rooted in a deep understanding of the brand's values and aspirations. Drawing inspiration from Catafesta's rich heritage and dedication to crafting exceptional grape juices, we embarked on a journey to create a brand identity that reflects authenticity, freshness, and vitality.

The logo, with its fluid lines and playful typography, evokes a sense of energy and movement, while the color palette reflects the natural beauty of Catafesta's vineyards. Each label and packaging design tells a unique story of craftsmanship and quality, inviting consumers to experience the pure joy and goodness of Evviva Juice with every sip.