For the Sixty Days of Seuss, we had a lot of fun here at the Farm exploring a new model for sharing engaging content on Facebook. We teamed up with Facebook Media and our friends at McBeard to come up with Seussilicious material that brought the campaigns daily posts and ads to life, while the new Facebook premium ad unit was used to elevate wall content, driving traffic back to The Lorax page and our tab. This integrated approach, treating the tab as a hub for timely, powerful content, proved to be as effective as a Loraxian loudspeaker - "We Speak for the Trees!"