INPINK
INPINK, 2011
INPINK came to us in hopes of creating an overall brand that would attract the fashion-forward contemporary woman. We conducted market research in order to develop a name, logo, voice, and style that spoke to the clean, sophisticated yet humble identity they were seeking. We aimed to break away from the tired, cookie cutter online shopping experience by creating a unique and distinguishable navigation and employing a more personal approach to e-commerce.

The site was designed to be evocative. Large browser width, carousel features, and beautiful product photography are utilized to engage online shoppers. High quality images throughout the site are meant to captivate shoppers and evoke further site exploration. The site provides shoppers with collections and product groupings that work well together and appeal to specific women and styles. The shopping experience is fun, personal, and interactive. Advice-seeking customers can consult INPINK stylists or the Dear Pink page; stylists are available to live chat and give style advice, while the Dear Pink page is a Dear Abby-style column where users can submit a question or read advice given to previous visitors. Shoppers can also catch up on the latest fashion trends and news in the Style section of the site.

The Branding Farm put INPINK on the social map by designing their Twitter, Facebook, and Youtube pages. We integrated social media throughout the site by allowing users to directly share and compare products and with friends via Facebook and Twitter. With the help of our brand identity and marketing strategy this affordable yet stylish jewelry start-up will continue to attract fashionistas across the web.
INPINK
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INPINK

INPINK came to us in hopes of creating an overall brand that would attract the fashion-forward contemporary woman. We conducted market research i Read More
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