Shutters On The Beach Redesign
Shutters On The Beach Redesign
Edward Thomas Collection Hotels, 2011
Shutters on the BeachETC Hotels was due for the update they deserved. We completed the current sites for their three properties in 2008 and in the interim the internet changed in a big way. Working closely with ETC's management, we determined that the first property to receive our 2011-ready makeover would be Shutters on the Beach, located in Santa Monica right on the sand.

We then started the design process. Flexibility was key - we knew the general design would need to work for Shutters on the Beach, Hotel Casa del Mar, and Canary Hotel. We also sought to create a design that was flexible between different browsers and screen resolutions while showcasing the beauty of the various properties and their surroundings.

The result, like Shutters on the Beach, is understated elegance. Every page is built around a full browser width photo or video, with the navigation located in a strip above this image well and the content below. We created three videos, found on the home, Coast, and Beachside Experience pages. The homepage simply features a still shot of the hotel at dusk, the windows illuminated with golden sunset light interrupted only by people casually walking or cycling in front of Shutters.

For Coast & Beachside, we utilized a style that emphasizes the serenity and timelessness of the property. All motion is shown at half speed or less, occasionally shifting smoothly in mid-shot to focus on particularly beautiful moments - a flag waving in the breeze, or a couple playing poolside. All shots transition not with hard cuts but with crossfades, creating serendipitous interplay between different people and places in the hotel. And remember what we said earlier about flexibility? Well, these videos are served in HTML5 or Flash at variable speeds depending on your browser and connection type.

We're currently in the process of updating the websites for Hotel Casa del Mar and Canary Hotel, so stay tuned, but in the meantime visit Shutters on the Beach and imagine that ocean breeze coming right through your computer screen.
Shutters On The Beach Redesign
0
138
0
Published:

Shutters On The Beach Redesign

ETC Hotels was due for the update they deserved. We completed the current sites for their three properties in 2008 and in the interim the interne Read More
0
138
0
Published:

Creative Fields