The Humanities.
The ABC of Humankind.
Brief:
In Germany, the focus in 2007 was on the Humanities. Our mission: to make the abstract “Year of the Humanities” as visible as possible in public spaces.
Solution:
The idea: the alphabet. Gigantic letters were attached to highly symbolic locations – with an artistic dimension. For instance, in front of the Bundeskanzleramt, a „D“ stands for democracy. Special feature: The sections only combine to form a letter when the viewer is at the right vantage point. The result was Germany’s largest alphabet – architecture and design made the Humanities visible.
The ABC of Humankind.
Brief:
In Germany, the focus in 2007 was on the Humanities. Our mission: to make the abstract “Year of the Humanities” as visible as possible in public spaces.
Solution:
The idea: the alphabet. Gigantic letters were attached to highly symbolic locations – with an artistic dimension. For instance, in front of the Bundeskanzleramt, a „D“ stands for democracy. Special feature: The sections only combine to form a letter when the viewer is at the right vantage point. The result was Germany’s largest alphabet – architecture and design made the Humanities visible.
AWARDS:
Cannes - Silver
ADC Germany - 3 x Silver
Clio awards - Silver
D&AD - 2 x in Book
Eurobest -Shortlist
iF Communication Design Award
New York Festivals - 1 x Silver, 1 x Bronze
One Show - Bronze
Red Dot Communication Design - Grand Prix, Best of the Best
TDC - Award for Typographic Excellence
CREDITS:
Title: The Humanities. The ABC of Humankind
Client: Federal Ministry of Education and Research
Agency: Scholz & Friends Identify
Creative Direction : Wolf Schneider, Tobias Wolff
Art Direction: Gito Lima, Olivier Nowak, Nicole Algieri, Juergen Krugsperger, Jinhi Kim,
Architects: Tobias Wolff, Christian Rühe
Coypwriter: Hans Selge, Christof Biggeleben, Philipp Mehne, Mirko Derpmann
Account Manager: Penelope Winterhager, Bettina Prange
Photographer: Sebastian Greuner
Light Installation: Skudi Optics, Daniel Margraf
Facade Climbers: Nawrocki Alpin, Holger Nawrocki
Cannes - Silver
ADC Germany - 3 x Silver
Clio awards - Silver
D&AD - 2 x in Book
Eurobest -Shortlist
iF Communication Design Award
New York Festivals - 1 x Silver, 1 x Bronze
One Show - Bronze
Red Dot Communication Design - Grand Prix, Best of the Best
TDC - Award for Typographic Excellence
CREDITS:
Title: The Humanities. The ABC of Humankind
Client: Federal Ministry of Education and Research
Agency: Scholz & Friends Identify
Creative Direction : Wolf Schneider, Tobias Wolff
Art Direction: Gito Lima, Olivier Nowak, Nicole Algieri, Juergen Krugsperger, Jinhi Kim,
Architects: Tobias Wolff, Christian Rühe
Coypwriter: Hans Selge, Christof Biggeleben, Philipp Mehne, Mirko Derpmann
Account Manager: Penelope Winterhager, Bettina Prange
Photographer: Sebastian Greuner
Light Installation: Skudi Optics, Daniel Margraf
Facade Climbers: Nawrocki Alpin, Holger Nawrocki