RONTU VISUAL IDENTITY BRAZIL, 2016
✦ PRESENTATION UPDATED IN 2024
Rontu is a design studio run by Amanda Louisi and Victor Luna.
Victor and I have collaborated since 2009. Though our paths diverged at times, they intersected again in 2014. With added experience, we decided to merge our expertise in digital design and branding into a cohesive strategy for our design projects. We also began providing design mentorship, which reinforced our holistic approach to our work. These experiences led us to establish a studio where we could investigate, explore, and push the limits of our design potential together.
―Amanda Louisi
GOALS & SOLUTIONS
We sought a youthful and elegant visual identity, one that was simple and versatile enough to be used across different segments, including products like apparel and decor.
LETTERING: We crafted a unique lettering that merges Victor's love for vintage style and my affinity for handcrafting. While we wanted the lettering to be bold and eye-catching, we ensured it retained its elegance.
SYMBOL: The symbol is an support graphic representing an eye made from two lines. It's also inspired by a manually drawn 'R'. We designed it to keep a rhythm that mirrors our creative explorations and investigative process through the loop, thereby achieving the project result straightforwardly.
TYPOGRAPHY: Our chosen font, Kantumruy Pro, matches aspects of our logo but in a simpler and more readable way.
COLORS: We initiated our design with a dual-tone color scheme that we desired: dark purple (symbolizing depth) and orange (representing unsettling creativity). We later enriched the palette with beige, lilac, and neon yellow accents.
