When the costa rican serial entrepreneur Andres Corrales landed in our studio he was struggling to maintain his product alive, after several months in the market, people was not buying it.
Dulcis are small chunks of golden pineapple dipped in dark chocolate, just plain DE.LI.CI.O.US.
The problem it had was that nobody knew or understood what came inside the package, so we decided to cover the whole packaging with pineapples and cocoa fruits leaving no space for doubt about its content.
They say life has turning points, trying Dulcis for the first time was one of those moments.
ART DIRECTION: ALFREDO ENCISO
GRAPHIC DESIGN: JULINE LABRIET & MATTI VANDERSEE
PHOTOGRAPHY: GEANINA MORA
PUPILA.CO | INSTAGRAM | TWITTER
GRAPHIC DESIGN: JULINE LABRIET & MATTI VANDERSEE
PHOTOGRAPHY: GEANINA MORA
PUPILA.CO | INSTAGRAM | TWITTER