Ever since its creation, Cafeoteca has focused on the quality of the Costa Rican coffee. To make it all possible they have joined forces with producers from all of the country’s coffee producing regions, selecting the best of the crop and making them available to the local market. Their effort to position Costa Rican coffee amongst the best in the world continues, and you can now purchase their coffee from any location of this blue floating balloon. Such a relevant decision required a packaging that reflected the effort and quality of our beloved “grano de oro”.
We used balance as inspiration for designing the packaging and what better way to represent it than with piles of rocks stacked in physically impossible ways, fancily known as cairns.
Art Direction: Alfredo Enciso, Bruno Campos & Matti Vandersee
Graphic Design: Marcelo Jiménez
Product Photography: Mateos Muñoz