Convenience stores have taken the city. No matter where you go these days, you'll find one on every corner.
Now, let's suppose you have been living under a rock and have never visited one; if that's the case, then these mini supermarkets sell all the essential products we need to go with our day-to-day, and by essential, we mean booze, beer, snacks, bread, and milk. Oli! created a fresh alternative for those who enjoy the night (and day). Their brand mimics the youthful spirit and attitude of the visitors that pack the surrounding areas of the store (full of bars and night clubs) through solid and catchy colors. Those ready to eat the world in one bite, but before doing so, getting trashed!.
Art Direction: Alfredo Enciso, Bruno Campos, Matti Vandersee & Marcelo Jimenez
Graphic Design: Jorge Espinoza
Photography: Mateos Muñoz