The objective of this project is to study the typeface-Futura in detail. Futura is a sans serif typeface that takes its form from simple geometry.
Information board for Futura, made using a very geometric layout.
Information board for Futura, made using a very geometric layout.
Moodboard for Futura-Taking the geometric forms of its letters. Also cyan, magenta and yellow are used to suggest its usability in print.
A logo/identity was created after studying the typeface.
Promotional merchandise made using the logo. Futura's 'O' is a perfect geometric circle. Hence the caption was given-"O so perfect!"
