Individual Union
Individual Union is a new sportswear brand aimed at raising the world’s awareness about being overweight. The client came to us seeking an energetic and modern identity with a strong foundation to compete with international brands, without compromising its purpose. The name Individual Union was created with the idea of grouping individuals to reach a common goal. We used this strong message to create the slogan “Individual actions create a world wide union.” Our creative solution makes use of bright neon colors that relate directly to the sports world. The word mark uses sans-serif typeface to keep reinforcing this relationship, accompanied by a torch inspired monogram.
www.parametrostudio.com
