Moonstar Ventures is a family company specializing in the trade and sale of quality home goods and furnishings made in Mexico. Based in the north, their strength lies in the easy access for export to American markets. Moonstar strives for excellence not only in the competitiveness and caliber of their products, but in their customer service as well. The company breaks off into more specific branches intended for national e-commerce retail of their quality products: Moonstar Eco and Moonstar Home.
Our brand proposal set out to position Moonstar as a prestigious international company that sets high standards for quality while maintaining a special human touch in all their proceedings. The classic clean lines and geometric shapes of the logo sets the brand up as professional, simple and honest. The asterisk symbol is a synthesis of moon and star together, as well as a nod to their commitment to always offer more in terms of quality and service.
The color palette is both modern and classic, using black and white with a youthful, professional blue and smart silver accents as a reminder of their quality approach to business. The sans-serif font family SF Display is set over clean and simple modern grid layouts to provide clarity and professionalism. These layouts are then slightly skewed in packaging and promotional materials to give the brand a little dynamism and to remind its customer base that they’re always striving forward and up.