Holiments is a brand for highly nutritional chocolate products made with the best quality and natural ingredients with special standards such as gluten free, dairy free and keto friendly. We wanted to develop a real, natural & honest brand. The name comes from the fusion of the two words Holy + Aliments. This words makes direct reference to the preparation of the products and the hands behind that process. The main reason we decided to use illustrations as a key element in the design solution is because we wanted to make sure that as a consumer it was pretty easy to see the ingredients in each product clear and loud.
Holiments uses warm colors to create this nostalgia of looking throughout your grandma's old recipe book, but in addition we added a slightly pop of colors to make it stand out in a shelf.