Briochels is a brunch and after-office bistro located in the northeast Mexican city of Saltillo. Inspired by the ubiquitous and fashionable brunch establishments in New York City, Briochels is a bustling success and the first of its kind in this small, up-and-coming city.
The identity is a tribute to its menu's main ingredient: the egg. Quirky but elegant egg shapes can be found throughout the brand’s stationery, menu and packaging.
Although pink and red are the color palette’s primary colors, especially for brunch and lunch, they are accompanied by deeper tones for the evening after-office drinks and dinner. The typographic palette is a soft, classy medley of serif fonts with French character.
Interior design by - ECOH.MX / www.ecoh.mx