Logo and visual identity for Lasse Kjus' ski clothing collection. Kjus is an for Olympic Gold winner and one of the all time skiing greats. The identity was created in 1999 while working at Scandinavian Design Group in Norway. We were also involved in the design of the first line of clothing design when the brand was launched. An avid skier myself, I was also able to work with Lasse Kjus and some of the team on many technical features and the look and branding of the clothes. (Shown here is a later clothing collection). The identity won Gold in Gullblyanten and Gold in Visuelt along with the 2 Awards for Design Excellence from the Norwegian Design Council.