This project was run in conjunction with the D&AD design competition for students.

Channel 4seven had just been launched at that time and the brief was to create an ident for them.

4seven airs the programmes from the last seven days that got the most hype on the internet. This to me looked like the channel is a way to sieve through and find the best things to watch without having to go on the internet for reviews. I then began to look at how annoying the internet and general technology can be by using crude handmade props to illustrate various internet icons.*

*No cats were harmed in the making of this. Just mildly irritated.