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Gulasch & Söhne - Branding

Branding
G U L A S C H   &   S Ö H N E

Carefree dining at its best.


The hotels of the Weitzer group are famous for their exceptional culinary concepts. Just like Gulasch&Söhne, one of the three restaurants at the Grand Ferdinand. Between old Viennese charm and the tasteful art of seduction, classics of the fast cuisine like sausages served with goulash broth, Debreziner sausages, Leberkäse and – of course – goulash meet sparkly Veuve Clicquot and tasty Velkopopovický. And not to forget: Always with a little, charming wink.

With the new Corporate Design, moodley brand identity invites the guests at Gulasch&Söhne to enjoy themselves, celebrate and even to sin a little. The modern typography with historical influences and the illustrations by award-winning illustrator Jonathan Burton – winner at Communication Arts, the Society of Illustrators NY and the Association of Illustrators – impress as the style-defining elements with their charming and ironic characters. Inspired by the allure and the
delicacies of the traditional Viennese cuisine, the Corporate Design leaves no room for doubts:
Gulasch&Söhne really is “carefree dining at its best.
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Credits
 
Client: Weitzer Hotels Betriebsges.m.b.H
Creative Direction: Mike Fuisz
Art Direction/Graphic Design: Viola Prüller
Illustrations: Jonathan Burton (Handsome Frank)
Text: Andreas Kump
Project Management: Laura Kalcher
Director Digital: Birgit Taucher
Programming: Clemens Sagmeister
Social Media: Laura Kalcher, Mariana Romero-Palma, Esther Böhmer, Andreas Leitner
Gulasch & Söhne - Branding
Published:

Gulasch & Söhne - Branding

Carefree dining at its best. The hotels of the Weitzer group are famous for their exceptional culinary concepts. Just like Gulasch&Champagne, on Read More

Published: