Challenge:
Pay homage to the original brand identity and history, casting it in a light that compels and engages a modern audience.
Execution:
We took care to maintain the heritage of the brand and the Phillips family legacy. The design language was inspired by the cattle branding alphabet and an archive of vintage photography that portrayed the property at various stages throughout its lifespan.
Identity:
Original Stud Farm Expectation Brochure:
Master Plan Community Brochure:
