Challenge:
Tell the story of a heritage brand to a new generation of customers while persevering the American spirit of exploration, ingenuity, and rugged individualism that built the brand today.

Execution:
Drawing inspiration from original assets in the Stetson archive, the updated brand reaches into the 21st century while honoring the past – unifying the brand expression across all retail and marketing channels.

Crest by Nathan Yoder


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Stetson
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Stetson

Our challenge was to tell the story of a heritage brand to a new generation of customers while preserving the American spirit of exploration, ing Read More
1.9k
17.1k
132
Published: