Challenge:

For nearly three decades, Jojoli has been a beloved fixture of Filipino comfort food and baked goods for locals in Union City, CA. With a burgeoning tech industry flooding the neighborhood with a changing customer base and increasing competition, how can
the family-owned Jojoli rise above the noise?


Execution:

We simply gave Jojoli a megaphone, amplifying the very nature of its home-grown charm. We embraced the busy, the smelly, the juxtaposition of practical and absurd, and—with the use of imagery, color, and wildly varying type treatments — translated this into a brand language that is as loud as it is self-aware


Jojoli
978
4995
27
Published:

Jojoli

Challenge: For nearly three decades, Jojoli has been a beloved fixture of Filipino comfort food and baked goods for locals in Union City, CA. Wit Read More
978
4995
27
Published:

Tools

Creative Fields