Mercedes-Benz Brand Print
Engineering print advertising
Engineering print advertising
In 2005 Merkley and Partners was tasked to create a print campaign for Mercedes-Benz. However, the "look" as dictated from the German agency was not particularly inspiring for a luxury brand. In a burst of motivation, we developed a "look" of our own, in an attempt to capture in the print advertising the engineering excellence and beautifully crafted details that were in every MB automobile. The ensuing campaign was the basis for many print ads over the next few years.
